A picture speaks a thousand words – The importance of images for your website and social sharing
How important are images for your website and social sharing? You may have noticed many of your favourite sites don’t rely on text to move you through to the meat of the design. The current trend is to provide sufficient visual cues to guide you through the content. Contemporary web design and social trends are moving away from navigation lists, instructions and descriptions in favour of images and icons, toward a more minimal and intuitive user experience. A picture speaks a thousand words and no one wants to read a thousand words on a website.
Show, don’t tell.
Research has shown that people are programmed to respond to visual stimulation, so you are more likely to attract a viewer with pictures than words. If you have the choice between writing content and letting an image speak for you, an image will always do a better job of explaining what you mean. All the better if the image is unique (read: not a stock photo) since original images are better for SEO.
Images are great guides.
Images break up text into digestible sections, they can signal progression and they can confirm meaning. All of which, can lead the user’s eyes down the right path: to the sign-up form, the checkout, or the agreement.
Social Sharing is better with pictures
In the last few years, social media giants like Instagram, YouTube and In the last few years, image-heavy social media giants like Instagram, YouTube and Pinterest have seen ten times greater engagement than platforms like Facebook and Twitter. In response to that, each of these platforms have worked hard to better support and showcase images and videos and have seen improved audience uptake.
Utilizing images in blog posts allows social media platforms like Facebook and Pinterest to pull the image in a social snippet. This visual teaser increases the shareability of the post because the reader can see what they are getting into and they can easily show their followers what they like
Where do I find great images?
This is the million dollar question. If you don’t have a talent for photography, royalty-free images can be difficult to find. It’s best to start your search in places like Flickr Creative Commons, or Wikimedia. If these sites don’t have quite what you are looking for, it might be worthwhile to subscribe to a stock photography service. Though, stock photos are easily spotted and can be off-putting since they detract from a personal experience.
For custom icons and help choosing the perfect image, your graphic designer should be able to assist and will likely have ideas for how to plan out images that complement the look and feel of your site. If you have any questions about web images, ask nook. We’re nice!